This role is a field sales role and applicants should reside in the Arlington, Alexandria, Springfield, or DC area.

What the Role Is
The On-Premise Channel Manager position will be responsible for the execution of company on-premise strategic initiatives in the Northern Virginia markets. This individual will execute at the field level in on-premise accounts and will require the ability to evaluate, implement and execute such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train and manage local broker sales teams.

How You Will Spend Your Time?

  • Managing broker reps on a day-to-day basis, ensuring adherence to our brand policies, broker objectives are achieved, and promotional activity is taking place
  • Training broker salespeople, observing competitive market activity and evaluating distributor execution against our initiatives        
  • Supporting the Regional Manager
  • Meeting with key on-premise accounts within assigned area to develop strong working relationships 
  • Presenting and leveraging our brands for increased volume and assist broker in attaining our goals and objectives 
  • Being visible at the broker office, meeting with sales representatives and management to ensure share of mind 
  • Aligning with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market 
  • Acting as primary contact for broker sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales related activities 
  • Executing product seminars at accounts and with the broker sales teams 
  • Providing National Account Mandate compliance updates as they are required 
  • Staying informed of customer and consumer trends 
  • Maintaining calendar of activities and promotions ensuring broker and third-party agencies have successful communications 
  • Providing monthly market activity report to supervisor, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs 
  • Providing market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at broker and competitors
  • Reviewing programs and execution updates with broker management
  • Providing feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
  • Special projects such as verifying pricing and or distribution at on-premise accounts

Who You Are…

  • Bachelor’s degree in Business Administration or related discipline
  • Five (5) plus years’ work related experience in distilled spirits/wine supplier industry
  • Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
  • Good managerial and effective presentation skills
  • Strong oral and written communication skills
  • Excellent interpersonal skills
  • Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint

Valued but not required skills and experience:

  • Emphasis in Management and/or Marketing


  • Paid Vacation
  • 11 Paid Holidays
  • Health, Dental & Vision eligibility from day one
  • 401K match
  • EAP
  • Maternity/Paternity Leave