What the Role Is
The On and Off Premise Market Manager position will be responsible for the execution of company on-and off- premise strategic initiatives throughout South Florida. This individual will execute at the field level in on- and off- premise accounts and will require the ability to evaluate, implement and execute such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train, manage local distributor/broker sales teams and will preferably reside in Miami.
How You Will Spend Your Time?
- Managing distributor/broker on a day to day basis, ensuring adherence to our brand policies, distribution objectives are achieved and promotional activity is taking place
- Training distributor/broker sales people, observing competitive market activity and evaluating distributor/broker execution against our initiatives
- Supporting Regional Manager-Direct report
- Meet with key on-and off- premise accounts within assigned area to develop strong working relationships
- Present and leverage our brands for increased volume and assist distributor/broker in attaining our goals and objectives
- Be visible at the distributor/broker office, meeting with sales representatives and management to ensure share of mind
- Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market
- Act as primary contact for distributor/broker sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales related activities
- Execute product seminars at accounts and with the distributor/broker sales teams
- Provide National Account Mandate compliance updates as they are required
- Stay informed of customer and consumer trends
- Maintain calendar of activities and promotions ensuring distributor/broker and third party agencies have successful communications
- Provide monthly market activity report to Regional Manager, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
- Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor/broker and competitors
- Review programs and execution updates with distributor/broker management
- Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
- Special projects such as verifying pricing and or distribution at on-and off- premise accounts
Who You Are…
- Bachelor’s degree in Business Administration or related discipline
- Five (5) plus years’ work related experience in distilled spirits/wine with a supplier or distributor
- Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
- Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
- Good managerial and effective presentation skills
- Strong oral and written communication skills
- Excellent interpersonal skills
- Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint
- Emphasis in Management and/or Marketing
- Advanced computer proficiency
Reporting to this position: No Direct Reports