What the Role Is

The On and Off Premise Market Manager position will be responsible for the execution of company on-and off- premise strategic initiatives throughout California. This individual will execute at the field level in on- and off- premise accounts and will require the ability to evaluate, implement and execute such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train, manage local distributor/broker sales teams.

How You Will Spend Your Time?

  • Managing distributor/broker on a day to day basis, ensuring adherence to our brand policies, distribution objectives are achieved and promotional activity is taking place
  • Training distributor/broker sales people, observing competitive market activity and evaluating distributor/broker execution against our initiatives
  • Supporting Regional Manager-Direct report
  • Meet with key on-and off- premise accounts within assigned area to develop strong working relationships
  • Present and leverage our brands for increased volume and assist distributor/broker in attaining our goals and objectives
  • Be visible at the distributor/broker office, meeting with sales representatives and management to ensure share of mind
  • Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market
  • Act as primary contact for distributor/broker sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales related activities
  • Execute product seminars at accounts and with the distributor/broker sales teams
  • Provide National Account Mandate compliance updates as they are required
  • Stay informed of customer and consumer trends
  • Maintain calendar of activities and promotions ensuring distributor/broker and third party agencies have successful communications
  • Provide monthly market activity report to Regional Manager, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
  • Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor/broker and competitors
  • Review programs and execution updates with distributor/broker management
  • Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
  • Special projects such as verifying pricing and or distribution at on-and off- premise accounts

Who You Are…

  • Bachelor’s degree in Business Administration or related discipline
  • Five (5) plus years’ work related experience in distilled spirits/wine with a supplier or distributor
  • Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
  • Good managerial and effective presentation skills
  • Strong oral and written communication skills
  • Excellent interpersonal skills
  • Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint
  • Emphasis in Management and/or Marketing
  • Advanced computer proficiency

Reporting to this position: No Direct Reports