What the Role Is

The Digital Asset Specialist reports to the eCommerce Digital Manager and will manage digital content for all brands in coordination with the brand teams. Ensure the portfolio of brands are accurately and prominently represented across all e-commerce channels where product is sold. This individual will manage digital catalogs along with sharing and publishing assets with business to business and business to consumer platforms. The successful candidate will overcome roadblocks in getting content published on platforms and work with brand teams to develop new content needed. This person will educate internal teams as the capacity and need for content changes across each platform.

How You Will Spend Your Time?

  • Manage Digital Catalogs
  • Upload and map content (digital images, product descriptions, etc.) in systems
  • Add properties needed for publishing and syndicating with platforms
  • Manage new item launches, package changes, new product content and product obsolescence
  • Analyze, track and report on brand performance for content available and syndication
  • Work with distributor partner platforms - SGProof, eRNDC, Breakthru Now
  • Manage content on Provi and SevenFifty platforms
  • Deliver and update content for SaaS partner companies
  • Set up and map platforms to the HH digital catalog through Salsify
  • Provide assistance to National Accounts in surveying digital shelves in chains
  • Fix outdated content discovered directly with B2C platform or through distributor partner
  • Work with internal National Accounts team and distributor teams to grow presence on the digital shelf
  • Monitor competitive content available on platforms to keep HH brands content relevant
  • Keep current with each platforms ability to add new and advanced content
  • Work with brand teams and creative services to create new content

Who You Are

  • Bachelor’s degree preferably in business, marketing or computer science
  • Experience in the field of e-commerce and digital marketing
  • Have knowledge and experience with digital asset catalog platforms such as Salsify and Syndigo
  • Demonstrated experience working with SEO, review management, rich content and brand images
  • Proficient with Microsoft Office, Excel experience required

Location

Our headquarters is located in Louisville, KY and we will consider fully remote candidates for this role.

Benefits

  • Paid Vacation
  • 11 Paid Holidays
  • Health, Dental & Vision eligibility from day one
  • FSA/HSA
  • 401K match
  • EAP
  • Maternity/Paternity Leave