What the Role Is

The Regional Sales Manager position will be responsible for overseeing the execution of suppliers’ strategic initiatives through the management of spirits brokers and wholesalers in New York State. The successful candidate will ensure that distributors are adhering to brand policies, company objectives are being met and promotional activity is taking place. This individual will also be responsible for market depletions, pricing, and programming the brands within the distributor network.

How You Will Spend Your Time?

  • Ability to manage distributor/broker relating to the development and implementation of local merchandising program and ongoing performance evaluation
  • Direct distributor/broker selling activities to achieve sale, distribution and merchandising goals
  • Ability to negotiate pricing with distributor management
  • Responsible for educating distributor, broker, and sales staff
  • Observe competitive market activity and evaluate distributor execution against our initiatives
  • Have high visibility at the distributor/broker office and meet with sales representatives and management to ensure pursuit of Heaven Hill’s goals and objectives
  • Execute product seminars at accounts and with distributor/broker sales team
  • Provide National Account mandate compliance and pricing requests in a timely fashion
  • Stay informed and knowledgeable of customer and consumer trends
  • Provide monthly market activity report to Divisional Manager, including a list of objectives, accomplishments, competitive activity, special projects and/or any needs
  • Successfully launch all new products achieving volume and distribution objectives
  • Provide feedback on effectiveness of marketing and sales initiatives
  • Develop rapport with key retail accounts in region to ensure proper brand distribution, promotion, and shelf management are taking place
  • Maintain accurate records regarding distributor profiles, organizational structures, and competitive brand alignments
  • Manage all T&E expenses and local budgets for market
  • Stay informed and knowledgeable of all laws, regulations, and policies that govern the market and keep management informed of all information pertaining to changes

Who You Are…

  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
  • Bachelor’s Degree in Business or related field
  • Minimum five (5) years’ sales experience in spirits or wine industry
  • Must a resident of or willing to relocate to Suffolk, Nassau, Westchester, Rockland counties or Manhattan, Brooklyn, The Bronx, Harlem, Queens, or Staten Island
  • Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction
  • Excellent critical thinking skills…using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
  • Analytical skills, in particular gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
  • Good managerial and effective presentation skills
  • Strong oral and written communication skills
  • Strong interpersonal skills
  • Must be customer –centric with good negotiation and business expansion skills
  • Proficient using Microsoft Office including Microsoft Word, Excel, and PowerPoint
  • Proficient with distributor data bases for communication and analytics of the business
  • Emphasis in Management and/or Marketing
  • Advanced computer proficiency

Reporting to this position: 4 Market Managers, 2 Off Premise Channel Mangers and 1 On Premise Channel Manager